Fay for men and women: the art of outerwear combining elegance and Italian tradition

In the landscape of contemporary Italian fashion, Fay stands out as one of the most recognisable and beloved brands for its ability to blend heritage, sartorial elegance and urban functionality.
Born in the 1980s as a brand specialising in high-quality outerwear, Fay has evolved while remaining true to the values of Italian craftsmanship, reinterpreting the concept of the jacket and coat with a modern and versatile approach.

The Fay men’s and women’s collection at Pier Abbigliamento offers a selection of iconic garments such as jackets, trench coats, coats and down jackets, representing the perfect balance between style, comfort and Made in Italy innovation. Each collection is designed for those seeking versatile and sophisticated pieces, suitable for metropolitan life, where functionality and design coexist harmoniously.

The history of Fay: from American workwear to Italian elegance

Fay’s origins can be traced back to the United States, when in the 1970s some members of the Tod’s family, already active in the leather goods and footwear industry, discovered American firefighters’ work jackets, robust and functional, featuring iconic metal hook fastenings.

That discovery inspired the creation of a fashion project which, once brought to Italy, was transformed into a symbol of urban sophistication and intelligent design.

In the 1980s, the brand established itself as a reference point in the world of luxury casualwear, combining Italian artisanal excellence with the charm of its American origins.

Today, Fay, part of the Tod’s Group, continues to embody discreet elegance and timeless quality, thanks to its ability to reinterpret iconic models such as the Field Jacket 4 Ganci, a true emblem of the brand, in a contemporary way.

Fay for men: refined style and urban spirit

The Fay for men line, available at Pier Abbigliamento, is designed for those who appreciate a refined yet practical style, suitable for every moment of the day. Outerwear is the central element of the collections: technical jackets, lightweight down coats, parkas and trench coats stand out for their tailored details and premium finishes.

Among the most representative models:

• Field Jacket 4 Ganci, an icon of the brand, reinterpreted in technical nylon or wool for different seasons.
• Padded down jackets and waterproof parkas, ideal for facing colder days with style and comfort.
• Blazers and overshirts with a clean cut, perfect for a casual chic
• Wool or cashmere coats, blending classic elegance with modern practicality.

The shades range from neutral colours such as navy blue, grey and sand, to bolder tones like military green and burgundy.

Each Fay for men piece reflects an idea of subtle yet recognisable elegance, where luxury is measured through the quality of materials and the precision of tailoring.

Fay for women: sophisticated femininity and contemporary comfort

The Fay for women line, available at Pier Abbigliamento, interprets modern femininity with refined lightness. The collections feature outerwear that combines practicality and sartorial flair, designed to accompany women in every context, from work to leisure.

Among the most iconic pieces:

• Double-breasted coats and trench coats in technical fabrics or wool, elegant and versatile.
• Lightweight padded jackets and down coats, perfect for city life and travel.
• Fitted coats or those with a belted waist, enhancing the female silhouette.
• Reversible models, practical and sophisticated, offering a dual interpretation of style.

The colour palette favours natural and refined tones such as beige, ivory, midnight blue and taupe, with luminous accents that express the brand’s innate elegance.

Each Fay for women garment is designed for an independent, dynamic and self-aware woman, who wishes to dress with simplicity without sacrificing class.

Materials and innovation: the technological heart of the brand

Attention to material quality is one of the features that make Fay a true Made in Italy excellence.

Each collection is born from constant research into high-performance fabrics and innovative treatments, capable of guaranteeing resistance, waterproofing and thermal comfort without compromising on style.

Among the most appreciated solutions:

• The use of technical nylon and fine wools with water-repellent finishes.
• Lightweight padding in natural down or recycled materials.
• Windproof and rainproof treatments ensuring comfort in every season.

Thus, Fay combines technical precision with tailoring, maintaining direct control over production and enhancing Italian savoir-faire. The result is clothing that blends performance and beauty, designed to last over time.

How to style Fay garments: outfit ideas for him and her

The versatility of Fay garments allows the creation of balanced and refined looks, perfect for those who appreciate everyday elegance.

For him: a 4 Ganci coat paired with chino trousers and a merino wool jumper creates a flawless business casual look. For leisure moments a technical down jacket with Autry or Philippe Model sneakers offers comfort and style without compromising functionality.

For her: a double-breasted trench coat pairs elegantly with palazzo trousers and an Avenue 67 handbag, while a short quilted down jacket perfectly complements Nine in the Morning jeans for a metropolitan look. Each combination enhances the Fay DNA: timeless elegance, attention to detail and a contemporary spirit.

Fay and Pier Abbigliamento: a partnership marked by excellence

Pier Abbigliamento carefully selects brands that embody the values of Made in Italy and artisanal craftsmanship.

The inclusion of Fay for men and women in its catalogue reflects the store’s philosophy: offering garments that combine research, quality and authentic style.

In the Vailate boutique and on the official e-commerce, the section dedicated to Fay is constantly updated with new seasonal collections. Every customer can count on a personalised shopping experience, attentive service and a selection that mirrors the brand’s refined taste.

Where to buy the Fay selection for men and women

Refresh your wardrobe with the contemporary refinement of Fay for men and women and discover the new collection available at Pier Abbigliamento. From the Field Jacket 4 Ganci to lightweight down jackets, each creation tells the story of the union between Italian design, textile innovation and sartorial taste.

Visit our online store or stop by our boutique in Vailate to be inspired by the selection dedicated to Fay for him and for her. Our boutique is easily reachable from Crema, Cremona, Lodi, Caravaggio and Treviglio, and our team will be delighted to help you find your ideal look.

With over 40 years of experience, Pier Abbigliamento is a leading reference point for high-quality Made in Italy clothing.