Grifoni shapes summer for him and her with Private Scene
A man, a woman and the quiet rhythm of their everyday life. With Private Scene, Grifoni presents Spring/Summer 2026 through a private setting, where small shared moments, spontaneous movements and measured gestures become an integral part of the style.
The campaign does not portray elegance as something removed from real life, but allows it to emerge through the way the garments are worn. The shapes are precise, the structures recognisable and the materials carefully selected, while the overall effect retains a natural sense of ease. This creates a balance between presence and lightness, form and spontaneity, bringing together the menswear and womenswear proposals without making them identical.
Private Scene consistently expresses Grifoni’s language: a quiet aesthetic in which the quality of a garment is conveyed not through excess, but through proportion, construction and material.
Grifoni tailoring moves into everyday life
The title of the campaign refers to more than the setting chosen for the images. The private scene becomes the place where clothes gain meaning through everyday life: a jacket complements a relaxed posture, a shirt follows the movement of the body and a fluid dress changes character with each gesture.
In Grifoni’s SS26 collection, tailoring retains a central role while losing any sense of rigidity. The cuts remain precise and the silhouettes defined, while lighter fabrics, softer volumes and informal combinations make the wardrobe suitable for different moments of the day.
Structured garments and essential constructions meet T-shirts, denim, bermuda shorts and relaxed proportions. The boundary between formal and everyday clothing becomes more subtle: it does not disappear, but is reinterpreted through natural combinations and greater versatility.
Essential elegance at the heart of Grifoni style
Beyond its seasonal narrative, Grifoni develops a precise vision of the wardrobe. Tailoring and contemporary sensibility come together through measured forms, selected materials and carefully considered proportions. Details are reduced to reveal what truly defines each garment: its construction.
This process of reduction does not result in a uniform image. On the contrary, it allows each element to express its own character through the surface of the fabric, its drape and the relationship between volume and body. An apparently essential shirt gains depth through the lightness of its material, while a blazer retains a precise structure but becomes more spontaneous when paired with denim or a T-shirt.
Reworked classics, controlled volumes and conscious minimalism create an aesthetic capable of extending beyond a single season. The Grifoni wardrobe is built around continuity: garments are designed to become part of everyday life and create different combinations without losing their identity.
It is a direct, authentic and essential style, particularly well represented by the Private Scene campaign.
Grifoni women’s Spring/Summer 2026: fluidity and measured elegance
In the SS26 Grifoni women’s selection at Pier Abbigliamento, soft volumes and defined constructions come together in clean-lined garments made from lightweight fabrics that naturally follow the body. Femininity is expressed not through excessive decorative details, but through the movement of the garments and the quality of their surfaces.
Shirts in cotton muslin and fine cotton muslin introduce an immediate sense of lightness. Their airy shapes and delicate texture make them suitable for understated combinations, while shades such as ivory, beige, camel, grey and powder blue maintain a refined and measured appearance.
Movement becomes even more apparent in the silk dresses. Oversized silhouettes give the figure freedom and naturally follow each step, while midi lengths retain a more composed presence. The character of these garments is shaped primarily by the drape of the fabric and the way the volume is distributed.
Viscose-and-linen blazers and trousers shift the focus back to tailoring. Worn together, they create a precise yet relaxed suit; styled separately, they can easily become part of more casual, everyday outfits.
The selection also includes denim, shorts, cropped or oversized T-shirts and washed-effect sweatshirts. The contrast between silk, muslin, linen and cotton creates a more varied wardrobe, allowing refined lines and urban elements to alternate without disrupting the overall coherence of the selection.
Grifoni men’s Spring/Summer 2026: tailoring and ease
The SS26 Grifoni men’s selection at Pier Abbigliamento is built around the meeting of structured garments and materials that soften their visual impact. Jackets, trousers and bermuda shorts retain a connection with traditional tailoring, but are incorporated into more spontaneous and less formal combinations.
Bermuda shorts play a central role in the wardrobe. Cotton-and-nylon versions bring a practical, contemporary attitude, while wool styles take on a more refined character and can be paired with shirts or jackets without reproducing the conventions of a traditional suit.
The shirts also offer different interpretations of lightness. Cupro creates a fluid, luminous surface, striped viscose introduces movement and short sleeves give the garments a more effortless feel. Linen knitwear adds a crisp, tactile texture that is well suited to the warmer temperatures of the season.
Crew-neck T-shirts, V-neck styles and double-cotton versions, together with denim pieces, form the more casual side of the selection. White, black, beige, blue and military green create a versatile foundation, complemented by shades that introduce stronger contrasts.
The result is a wardrobe in which precision and ease do not represent opposing directions. The structure remains visible, but the garments are worn with natural ease, reflecting the same relaxed awareness portrayed in Private Scene.
Two wardrobes between form and spontaneity
The men’s and women’s wardrobes are not designed to overlap. Grifoni creates two distinct wardrobes, connected by the same attention to balance and the desire to make elegance part of everyday life.
For women, silk and muslin meet blazers, denim and generous volumes. For men, wool, linen, cupro, nylon and cotton make it possible to alternate between tailoring and a casual attitude. In both cases, when the shapes become softer, the volume remains controlled; when the cut becomes more precise, it never appears rigid.
The colour palette also creates continuity. Beige, ivory, camel, grey, white and black form a neutral foundation, complemented by blue, military green and more delicate accents. Colour supports the construction without overpowering it, highlighting the differences between fluid surfaces, crisp textures and more compact materials.
Private Scene captures this relationship: two identities, two ways of dressing and a shared search for balance between everyday intimacy and measured elegance.
The Grifoni men’s and women’s selection at Pier Abbigliamento
The Grifoni men’s and women’s selection at Pier Abbigliamento interprets the brand’s defining elements through garments that alternate between structure, softness and contrasting materials. It does not represent the brand’s entire collection, but brings together some of its most significant expressions, clearly distinguishing Pier’s edit from Grifoni’s complete offering.
For women, the selection includes lightweight cotton shirts, silk dresses, fluid trousers, viscose-and-linen blazers and trousers, denim, sweatshirts, tops and T-shirts. It is designed for those who want to move from a more refined silhouette to an everyday look while maintaining continuity across colours, proportions and textures.
For men, Pier offers bermuda shorts in cotton and nylon or wool, jackets and trousers, cupro and viscose shirts, linen knitwear, T-shirts and jeans. Tailored garments and informal elements can be combined freely, following the measured ease that characterises Grifoni’s Spring/Summer 2026 collection.
Where to buy Grifoni for him and her
Refresh your wardrobe with the essential elegance of Grifoni for him and her and explore the selection available at Pier Abbigliamento.
Visit our online store or stop by our boutique in Vailate to discover the Grifoni Spring/Summer 2026 selection.
Our boutique is within easy reach of Crema, Cremona, Lodi, Caravaggio and Treviglio, and our team will be pleased to help you choose the garments that best suit your style.
With over 40 years of experience, Pier Abbigliamento is a dynamic and constantly evolving retailer, as well as a trusted point of reference for those who want to dress with taste, quality and authenticity.