Nine in the Morning: Italian-Made Denim Elegance for Men and Women

Within the landscape of contemporary Italian fashion, Nine in the Morning stands out as one of the most representative brands for its ability to merge tailoring tradition with modern research.
Born with the aim of reinterpreting denim through an elegant lens, the brand offers men’s and women’s clothing defined by clean lines, premium fabrics, and impeccable craftsmanship.

The Nine in the Morning collection at Pier Abbigliamento features a refined selection of trousers, jeans, jackets, and shirts for those who appreciate understated, timeless elegance.
Each piece embodies aesthetic research and Italian manufacturing excellence, expressing an authentic and sophisticated way of dressing.

Origins and philosophy of Nine in the Morning: italian denim between tradition and innovation

Founded in Venice in 2010 by the Bacci family, active in the textile industry for over fifty years, Nine in the Morning was created to revalue the art of tailoring, even in casual garments such as jeans.
The brand’s name refers to the hour of nine in the morning—a symbol of energy, style, and awareness in approaching each new day.

Its philosophy is based on three key principles:

• Artisanal quality, ensured by production processes entirely carried out in Italy.
• Material innovation, with fabrics developed for comfort and durability.
• Perfect fit, achieved through continuous research on proportion and cut.

Today, Nine in the Morning represents a form of sophisticated and intelligent denim, designed to withstand the passing of time and trends, with a strong focus on sustainability.

Nine in the Morning style: the contemporary elegance of Italian denim

For Nine in the Morning, denim is much more than an informal fabri, it is a symbol of contemporary elegance. Each collection strikes a delicate balance between the study of volumes, precise cuts, and tailored details that ensure comfort and flawless fit.

Nine in the Morning jeans are distinguished by the quality of their fabrics, perfect stitching, natural washes, and minimal detailing.
The result is a versatile and refined wardrobe, where each garment transitions effortlessly from work to leisure.
This “effortless elegance” is the true signature of the brand.

Nine in the Morning: men’s clothing made in Italy between comfort and tailoring style

The Nine in the Morning men’s collection is designed for those who appreciate a refined yet relaxed look, perfectly balancing aesthetic appeal and functionality.
Trousers and jeans take center stage: slim, cropped, or regular fits, crafted from premium fabrics and finished with tailoring precision.

Among the most appreciated garments:

• Tailored jeans in Italian or Japanese denim
• Chino trousers in compact cotton or linen blends
• Lightweight shirts and unstructured blazers for an urban style

The color palette ranges from classic blues and indigos to sand and stone-gray tones, suitable for every season.
This Made in Italy men’s clothing line combines comfort and sartorial taste, perfect for those who wish to stand out with subtle elegance.

Nine in the Morning: women’s clothing with the perfect balance between femininity and italian design

The Nine in the Morning women’s line expresses a balanced femininity, built on the harmony of comfort, proportion, and lightness.
This Made in Italy women’s clothing represents the meeting point between tailoring and everyday simplicity.

Iconic pieces include:

• Palazzo trousers and flared jeans that elongate the silhouette
• Fluid blouses and light blazers, ideal for city life
• Midi skirts and minimal tops, for refined and versatile looks

The neutral palette (white, beige, powder blue, and light gray) reflects the brand’s discreet elegance.
Each piece is designed to accompany women throughout the day, enhancing their natural grace and self-confidence.

Materials and sustainability at Nine in the Morning: responsible italian quality

One of Nine in the Morning’s greatest strengths lies in its use of high-quality materials combined with sustainable production processes. All garments are entirely made in Italy, through a production process that values craftsmanship and direct supervision over every stage.

The most commonly used fabrics include:

• Japanese denim and organic cotton
• Natural linen and regenerated viscose
• Technical fabrics that ensure durability and comfort

Low-impact washing techniques reduce water and chemical consumption, confirming the brand’s philosophy of responsible Italian manufacturing. Pier Abbigliamento shares the same commitment to quality and the selection of brands that embody Italian craftsmanship and attention to detail.

How to style Nine in the Morning: outfit ideas for him and her

The strength of Nine in the Morning lies in its versatility, the ability to adapt to different styles and occasions while maintaining an effortless elegance.

For him, tapered jeans or chino trousers paired with a white linen shirt and an unstructured blazer represent the perfect synthesis of comfort and sophistication—ideal for everyday wear or a business-casual look.

For her, beige palazzo trousers combined with a fluid top and a light coat express a discreet yet confident elegance, perfect both for city life and for more curated occasions.

Accessories complete the look with understated refinement: an Avenue 67 bag or an Orciani belt add a polished touch without compromising simplicity. The secret behind Nine in the Morning’s style lies in its balance: clean lines, excellent fabrics, and harmonious proportions that make every garment a true ally for everyday elegance.

Where to buy Nine in the morning for men and women

The Nine in the Morning men’s and women’s collections are available at Pier Abbigliamento, where every garment embodies Italian craftsmanship, stylistic research, and contemporary comfort.
From tailored trousers to Italian-made denim jeans, the collection expresses authentic and timeless elegance.

You can purchase the pieces online from our e-commerce, always updated with the latest arrivals, or visit our boutique in Vailate to experience the quality of the materials firsthand and receive personalized styling advice.

With over 40 years of experience, Pier Abbigliamento is a dynamic, ever-evolving reality and a true reference point for Made in Italy fashion for men and women.
The boutique is easily reachable from Crema, Cremona, Lodi, Caravaggio, and Treviglio, and our team will be delighted to assist you in finding your ideal look with care and professionalism.